The most emblematic painting of the 16th century, created by Italian artist Michelangelo is widely known as part of the elaborate ceiling of the Sistine Chapel. It represents the biblical cosmogenic narrative from the Book of Genesis, according to which God gives life to Adam, the first man. On the right side of the painting, we can see the formation of a brain whose every part contributes to the process of creation.
In our version of the painting, we witness the birth of a creative idea. A process which requires the collaboration of each member of the team and each point of view is essential to achieve a good result. Much like the original piece where the different parts of the brain contribute to the process of creation, in our piece we’ve used the eyes to symbolize those different perspectives. The creation of the new idea comes strong as a lightning, during a powerful (brain)storm.